Hiring is Hard

Hiring these days is HARD! It is. It always has been if you’ve been doing it right.

It’s becoming harder for some as the pandemic brought things to light. 

People are no longer willing to:

  • sacrifice their family time for a job that doesn’t pay well and isn’t flexible
  • tolerate chaos inside the company
  • work under a person who lacks leadership skills
  • work for people with unrealistic expectations
  • have ambiguous job descriptions
  • wear multiple hats but only receive one form of meager compensation

Honestly, the employees aren’t wrong. I think employers have been allowed to get away with far too much for far too long.

So how do you as an employer adjust to this new generation of woke employees?


Take a Closer Look

Now is a perfect time to take a look at how your company and/or organization is structured? Do you have enough employees to cover the mission? Are your employees in the right seat? Is everyone productive? Is everyone or perhaps anyone happy?

 That last one is a tricky one. Your job is not to make everyone happy all the time. However, you can have a barometer of what happy at work means to you and how you want people to show up and be impacted by their work and their work environment.


Create a Culture of Impact

Do your employees understand the mission? Do they know how they and their role impacts the mission? People want to feel connected to the place that they spend so much time at. Who wants to spend eight to 10 hours a day doing something that seems to have no real value other than to have tasks completed. Yuck! That made me cringe just writing it. 

You don’t have to tell everyone every move the organization is making. Sharing the big picture is sufficient. Then, schedule regular updates on the progress.

 A consistent flow of communication to your employees will also make them feel empowered to provide a consistent flow of communication to you.


Invest in Your Employees

When is the last time you sat down with an employee and created a professional development plan to help them learn and grow? In one year if your employee is not learning, they are no longer contributing at the same level that you hired them at. Year after year, you’re getting less out of your employees.

Technology, the economy, your customers/those you serve, they all change so quickly that if you’re not investing in their learning then they and your company is falling further and further behind.

An investment in your employees will keep your business moving forward.  It will also keep your employees feeling valued. It will keep them engaged in their craft and passionate about being able to make an impact. 

A person that understands the mission, understands their impact and feels valued will be a loyal and productive employee.


Hiring starts with the employer, not the employee. Employees are educated, enlightened and empowered more today than ever before. They’re not going to settle anymore.


Let’s look at the positive side of all of this. 

If you can begin to structure your organization so that it attracts these educated, enlightened and empowered employees, your company will thrive in ways that you never imagined. When you create an environment that facilitates impact and learn to communicate that to prospects, then you won’t have as many struggles hiring.


If you need help creating a better description of ‘why’ someone would want to work for you,  schedule a time to talk and let’s get your plan in place.

For more on Larek Point’s business training classes, click here.

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