Points of Interest

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CREATING A BUSINESS PLAN: WHY YOU SHOULDN’T WING IT

Which of these groups would win a race from Los Angeles to New York City? Group one decides to wing it and starts walking east along the I-10, hoping that it they just keep at it, they’ll make it there first. And they are indeed in first place for about an hour. Group...

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WHY YOUR PERSONAL BRANDING IS YOUR BUSINESS

Your business already has a brand. It may not have a logo or a website yet, but it has YOU, and you bring something unique to the marketplace. Maybe you just need to figure out how to capture and communicate it in a way that customers understand. Gary Vaynerchuk knows...

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FINANCIAL LITERACY FOR A PROFITABLE BUSINESS

What makes the difference between a healthy, profitable business and one that just scrapes by? One major factor is the financial literacy level of decision makers. The more you know about the flow of money through your business, the more likely that your enterprise...

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FIVE REASONS CUSTOMER SERVICE IS EVERYONE’S JOB

Customer Service has escaped the call center and landed squarely on your desk. Actually, customer service is everyone’s job, really. Let’s test out that theory… Manufacturing a product? Yup, it’s meeting a customer’s need with a well-designed solution. Training and...

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STOP MICROMANAGING YOUR BUSINESS!

First of all, let’s get a clear understanding of what micromanaging is and what it might do to your people. Also- be aware that it’s mostly a bad thing and worse, I meet a lot of business owners who don’t even know they’re doing it. Stop micromanaging and you won't...

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