Businesses don’t necessarily have to be cool or iconic to be successful. What they do need is a distinct quality. Successful businesses have carved out a niche in their marketplace by highlighting their distinct quality. Much of what captures the essence of cool is being unique. Just like those that helped to define cool, you have to dare to be extraordinary. How are you different than your competitors? Take a moment and answer that question.
Not only do you have to be different than your competitors but you have to make it your #1 priority to help your potential customers understand the difference.
Customers have options… lots of options. Your competition is offering same or similar products. What you do to differentiate yourself will be a large contributing factor in a customer’s decision making process. What are you doing to tell your customers how you’re different?
I’d love to hear what you’re doing that makes you special and how you are broadcasting that to your target market. Please leave a comment below.