WHEN IT COMES TO BRANDING, EVERYONE MATTERS

Customers and employees tell your company’s story. Are they on the same page? Something very important happened to our planet 780,000 years ago. The North Magnetic Pole suddenly swapped places with the South Pole. How can we possibly know this? Rocks, that’s...

IF YOU DON’T DO THIS, EMPLOYEE TRAINING WON’T WORK

Three Ways to Ensure You’re Getting the Most from Training There is a reason no one has ever said:  “I learned how to do brain surgery last year, and I’m sure I’ll still be really good at it now…”; “Don’t worry! I watched a few videos online; I’m totally ready to...

EMPLOYEE MOTIVATION

We’ve all had those jobs we loved or hated. What made the difference? Possibly it had something to do with motivation, a many-faceted complex of attitudes, relationships, suitability for tasks and a host of other things. Employee motivation has a direct impact on...

JOINING THE CONVERSATION

A mediocre marketing message in the right place can outperform a great message in the wrong place every time. Marketers figured out long ago that men who like football usually like pickup trucks and beer too. The “Soap Opera” moniker stuck to those daytime...

Delegate Distractions

I have some bad news for the self-proclaimed control freaks.  I say this in the most loving way as I myself am a recovering control freak.  Stop fooling yourself, you’re not great at everything.  Yes, someone else may take a little longer to do something but it will...