Simple Tips for Success

ONE HOUR CHALLENGE

I want to present a topic that is a little confusing in business, and that is social marketing. The definition that you’ll find on Wikipedia for social marketing, really is doing marketing for the intent of changing of behavior for the greater good of society. That’s...

TIME BOXING PRIORITIES

As a chronic list maker, I make packing lists for vacations, grocery lists with a nifty app that categorizes food items and syncs with my computer so I can add limes to the list from anywhere (this makes me smile just thinking about it), and of course, I make to do...

ARE YOU SURE?

I’m going to ask a few questions that would naturally have you respond with a “yes.”  But I’m going to challenge you and say… Are you sure? Do your strategic alliances know what’s going on in your business TODAY? Can your spouse accurately describe what you do? Does...

YOUR WORDS CREATE YOUR WORLD

Just as there is a difference between hearing and listening, there is a difference between reading and understanding and there is sometimes a difference between thinking and speaking. This post has a little less to do with building a business than our usual posts....

CONTENT IS KING

How can you expect people to recognize you as a leader in your industry if you haven’t put out great content that tells them so?  Content is King.   Build it.  Share it.  Tweet it.  Post it. So what are your talking about and where are you putting it?  Content comes...

WHAT’S YOUR STORY?

If you’ll allow me, I’m going to get personal for a minute.  You see, I invested a lot of time in developing my ‘Why Larek Point Consulting’ story and I even developed my ‘Why Me’ story from a professional, resume, credentials perspective.  I can talk about business...