I was at a networking event recently and heard a woman telling the coordinator that she wasn’t sure if she would be able to make it to the next event because her schedule is too crazy. Before I go on, let me first say that I understand having a busy schedule. There are times in every business when you have more to do than hours in a day. However, it shouldn’t be the norm. Three meetings have passed and this woman has not been back.

Networking events are a way for you to begin building relationships. It’s rare that you will get immediate business by attending a networking event once. People buy from people they know, like and trust. It takes time to build relationships. You have to keep showing up.

As I’m writing this, I have a client who could use her services this summer. I would love to make a connection but I don’t know her well enough to put my name on the line with my existing clients. I won’t refer anyone to my clients that I don’t know, like and trust.

Networking events should be a part of your schedule. You don’t go if you have “nothing else to do”. It is your something to do.

Call to Action: If networking is not currently part of your schedule (not in theory but actually blocked on your calendar), research and schedule at least one networking event per week for the next month. Repeat next month… only increase the number of events to two per week.