In December we talked about revising your business plan to ensure that 2014 started out on the right foot. Did you review and revise your business plan? If not, don’t worry. It’s not too late. You have time to make revisions that could impact your quarter one numbers. You may have lost a month but you don’t have to lose the quarter.
If you aren’t already, I urge you to treat your business plan like a living document. I’ve said it a million times and it’s so important I’ll probably say it a million more… review your business plan quarterly. By reviewing it quarterly, you will allow time for necessary course corrections and lessen the likelihood that the mistakes or deviations can become fatal.
Here’s a tip: One of the biggest things you can tweak is your marketing strategy.
Take an assessment of how are you getting your name, your brand and your products and services in front of your ideal clients. Is your strategy working? Are you seeing the return on investment in the areas that you’re focusing the most energy?
Call to Action: Make a list of your current marketing techniques. Then beside each item write whether or not it generated revenue for you last year.